Backchat x Grounded
Some deals start in boardrooms. This one started with a challenge and a promise.
When Paul Natoli and Will Schofield first spoke about working together, they both said the same thing: If we’re doing this, it needs to mean something. It needs to be real, not transactional.
So, they quit drinking for a month. A one-on-one challenge, but something they could do together. They didn’t tell anyone. They just did it. A simple test to see if they follow through on our word.
That told Will everything he needed to know about Paul and the Grounded team.
Paul does what he says. Grounded does what they say.
You’ll hear BC Studios built by Grounded at the top of shows. You’ll see their mic covers across the BC Network. A partner who shows up every day, not once in a while.
This was a big step for Grounded Group and we are proud to have the team at Backchat in our corner, backing us. Most of all, joining forces with a team that represents everything we do – building a better tomorrow, together.